Case study · Education
How an Online University Improved Programme Pages for Search and AI
Prospective students could not find key programme facts quickly. Rewritten pages fixed that.
Illustrative engagement scenario — names and details are representative of typical client situations.
- Client
- Online university
- Industry
- Education
- Location
- India
- Roles hired
- 1 SEO expert, 2 content writers
- Engagement
- Full-time, ongoing
Answer-firstprogramme pages
StructuredCourse and FAQ schema
Clearerapplicant journeys
The challenge
Programme pages buried eligibility, fees and outcomes, and FAQs were missing.
The solution
The team rewrote pages answer-first with key facts at the top, added FAQs, Course and FAQ schema and internal links between related programmes.
Page template
- Summary box with key facts.
- Curriculum and outcomes.
- Eligibility and admissions steps.
- FAQs.
Lessons
A consistent template made content scalable across many programmes.
See content writers.
Related roles
