How a B2B SaaS Company Built AI Search Visibility with a GEO Specialist
Buyers were asking AI assistants for recommendations — and the brand rarely appeared. A GEO programme changed that.
Illustrative engagement scenario — names and details are representative of typical client situations.
- Client
- B2B SaaS company
- Industry
- SaaS & Technology
- Location
- United States
- Roles hired
- 1 GEO specialist, 1 content writer
- Engagement
- Full-time, ongoing
The challenge
Competitors appeared in AI-generated answers for key buying questions while the company was rarely mentioned or described inaccurately.
The solution
The GEO specialist benchmarked a panel of buyer prompts across AI platforms, rewrote key pages answer-first, added schema and llms.txt, and aligned entity information across profiles and directories. A writer produced comparison and FAQ content.
The prompt panel
Fifty buyer questions tracked monthly across major AI assistants and AI Overviews.
Content changes
- Answer-first homepage and product pages.
- Comparison pages and FAQs.
- Consistent facts across the web.
Lessons
GEO progress is measurable when a fixed prompt panel is tracked over time.
See GEO experts.
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