SEO & GEO
Technical SEO Audit Checklist
Technical problems quietly cap your rankings. Use this checklist to find and fix them.
A technical SEO audit checklist should cover crawlability, indexing, site architecture, duplicate content, page speed and Core Web Vitals, mobile usability, structured data, security and AI crawler access. Fix the issues that block indexing first, then improve speed and structure.
Crawling and indexing
- robots.txt allows important sections.
- XML sitemap submitted and error-free.
- No important pages set to noindex.
- Canonical tags correct.
Architecture
- Logical URL structure.
- Important pages within three clicks of home.
- Strong internal linking.
- Breadcrumbs.
Duplicates and redirects
- One version of each URL (https, www or non-www).
- No redirect chains.
- 404s fixed or redirected.
Speed and Core Web Vitals
- Optimised images.
- Minimal render-blocking scripts.
- Caching and compression.
Mobile
- Responsive layouts and readable text.
Structured data
- Organization, Breadcrumb, Service, Article and FAQ schema validated.
AI readiness
- AI crawlers not accidentally blocked.
- llms.txt published.
Tools
Search Console, Screaming Frog, PageSpeed Insights and the Rich Results Test.
Hire an SEO expert to run your audit.
