How a Multi-Channel Retailer Cleaned Up Its Product Catalogue
Inconsistent product data hurt search, filters and marketplace listings. Dedicated operators standardised it.
Illustrative engagement scenario — names and details are representative of typical client situations.
- Client
- Multi-channel retailer
- Industry
- E-commerce
- Location
- Germany
- Roles hired
- 2 data entry operators
- Engagement
- Full-time, project then ongoing
The challenge
Thousands of SKUs had inconsistent titles, attributes and images across the website and marketplaces.
The solution
Operators applied a product data template, filled missing attributes, standardised titles and synced listings across channels, with daily QA sampling.
Process
- Define template and validation rules.
- Clean in batches by category.
- QA sample each batch.
- Sync to channels.
Lessons
A clear template made accuracy measurable.
See data entry operators.
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