Case study · Local Services

How an Irish Small Business Refreshed Its Website and Local SEO

The website was slow and rarely showed up locally. A part-time remote duo fixed both.

DirectAppoint Editorial Local Services · 1 min read
How an Irish Small Business Refreshed Its Website and Local SEO

Illustrative engagement scenario — names and details are representative of typical client situations.

Client
Irish professional services SMB
Industry
Local Services
Location
Ireland
Roles hired
1 WordPress developer (part-time), 1 SEO expert (part-time)
Engagement
Part-time, ongoing
Fasterpage loads
Newservice and location pages
CompleteGoogle Business Profile

The challenge

A slow Elementor website and an incomplete Google Business Profile limited local enquiries.

The solution

The WordPress developer optimised speed, cleaned plugins and added schema. The SEO expert built location and service pages, improved the Google Business Profile and set up reporting.

Priorities

  1. Technical clean-up.
  2. Service and location pages.
  3. Local profile and citations.
  4. Monthly reporting.

Lessons

Part-time specialists delivered focused results within a small budget.

See WordPress developers.

Related roles

Hire WordPress DevelopersHire SEO Experts

DirectAppoint Editorial

The DirectAppoint editorial team writes practical guides on hiring, managing and scaling dedicated remote teams.

Key takeaways

Key takeaways

In this illustrative scenario, an Irish professional services SMB used part-time remote WordPress and SEO specialists to speed up its Elementor site, clean plugins, add schema, publish service and location pages and complete its Google Business Profile.

Topic
small business website SEO case study
Author
DirectAppoint Editorial

DirectAppoint · info@directappoint.com

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